Are organizations using public rhetoric to their advantage?

   

“The following day, during “second rounds,” each sorority prepared a second video about their sorority and in general, why we should want to join. The videos conveyed the true friendship the girls possessed and showed their silly, personal sides. These videos again used both logos and pathos as they talked about the sorority’s GPA requirements,etc. and then showed staged scenes of the girls getting ready to go out together and helping each other while enjoying each other’s company. This use of rhetoric in sorority recruitment surely influenced each girl going through the process, and I thought it was interesting how something so social could utilize rhetoric so well.” https://sites.psu.edu/rclbarrett/2012/09/17/rhetoric-in-sorority-recruitment/

Many organizations in today's society use public rhetoric to draw people in.  A lot of clubs use the common line “it’s so fun!” or “you’ll make a ton of new friends” to try to get you to join.  For instance, I was so adamant about joining a sorority when I went to college because it was a new place and I felt the need to “buy my friends” as some people would say.  When I heard by word of mouth the rhetorics behind the organization, I made sure everything I needed to do was done so that if I didn’t get it, I wouldn’t necessarily feel like it was my fault.  The stress and anxiety I was put under to conversate with the girls during rush week was did not seem like joining a sorority was for me. I feel like a lot of organizations use rhetoric to their advantage and many of them are overbearing.  I believe this could apply to any organization, many clubs often seem interesting to join because of their morals or values, then once people join they realize that a particular club they thought was for them, wasn't what it lived up to be. [308 words, 1 quotation, 2 pictures, 1 link]