As America has grown, the obesity rate has shot up in comparison. As people struggle to get the initiative to get up and exercise, One company is trying to take perspective on the situation. Play60 launched by the NFL is a fitness campaign is focused on increasing the wellness of the younger generation. Play60’s mission is to “make the next generation of youth the most active and healthy”. Play60 encourages kids to go out and play for 60 minutes a day. Partnering with schools, Play60 host events where they bring out NFL football players from the local team to play with the kids. Giving the kids the chance to interact with professional football players. While doing this to better the future of the USA, it gives the chance for many kids to make lifelong memories.
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