Ghirardelli Chocolate is well known around the globe for being a delicious, yet fairly inexpensive, brand of chocolate. Upon visiting their website the reader will immediately notice the exquisite display of chocolates and Ghirardelli desserts, which look incredibly appetizing. The makers of the website purposefully did this to make the reader notice how delicious they look and therefore buy their goods. Additionally, Ghirardelli includes descriptions of their goods such as “Ghirardelli Professional Products offers a wide range of premium ingredients” to convince their audience that their ingredients are top-of-the-line and are very special. To further sell their audience on buying Ghirardelli chocolate, Ghirardelli includes mouth-watering descriptions of their product such as “A luscious, buttery caramel filling with bourbon flavor, surrounded by rich dark chocolate” to further argue their case.
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