Dolce and Gabbana Chinese Ad Controversy
Dolce Gabbana is under scrutiny after a video promoting the brand in China , among other things posted via social media with the #DGLovesChina has been seen as racist. In the commercial, a Chinese model is eating various Italian food with chopsticks . Many people according to fashionista.com has said that the background is the “ outdated, messy decor in the background is to match with the stereotypical asian model seen in the video. The narrator in the video asks the girl if the portions are too huge, and referred to the chopsticks as “ small stick tool”. This made many people, including non- asians outraged due to the cultural appropriating, arrogant, stereotypical views on asian culture to the western world. Many models, and people have chosen to not use this brand again which is respectable, and understandable due to their insensitivity. Being asian, I was shocked to hear the allegations, and was happy that so many people were not happy with the company.
Link: https://fashionista.com/2018/11/dolce-gabbana-chopsticks-chinese-ad-racist
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